Investigation and analysis of 300 photovoltaic enterprises
in new energy, the status quo of the slide in the nuclear power industry, which originally accounted for the largest share, has greatly reduced the previous "squeeze" on the photovoltaic market, but the current instability of the overall photovoltaic industry has made enterprises uncertain about various markets. In the past two months, people in the industry have been asking questions: what is the market share of photovoltaic in the next few years due to the shrinking of nuclear power, and which regions have the most development potential
for this reason, the Organizing Committee of the Third Guangzhou International Solar Photovoltaic Exhibition 2011 conducted a survey on 300 photovoltaic enterprises on "market adjustment intention of Chinese photovoltaic enterprises" in May. After analysis, the following results are obtained: 21% will tend to the U.S. and Asian markets in the future; 32% said that although the European market is unstable, it will continue to take the European market as the main market; Another 16% said they would take the Chinese market as the future direction; In addition, 14% of enterprises turn their targets to other markets outside Asia, the United States and Europe; The 5% accounting for a small proportion is not fully confident of staying in the photovoltaic industry within two years; In addition, 12% did not answer the questionnaire for various reasons
according to the investigators of the organizing committee, although 88% of the enterprises were surveyed, the hesitant views clearly revealed the enterprises' wait-and-see attitude towards the current market. In this regard, The experts of Guangzhou Photovoltaic Exhibition explained: "Recently, both nuclear power and photovoltaic are in a period of change, and the global markets are unstable. In the short term, it is difficult to predict that such calibration methods as photovoltaic market share in various regions are equivalent to imitating product testing. But it is certain that the decline of the nuclear power industry has become a general trend, and photovoltaic is also experiencing a severe test when it rises. It is reasonable for enterprises to dare not act rashly before the photovoltaic policy is uncertain, but it is a pre emptive for an enterprise The premise of development is to choose the main market first and prepare for a rainy day. "
51% (21%+16%+14%) of enterprises are eager to change the current situation of making wedding clothes for the economy of other countries.
the raw material market has been subject to external restrictions for a long time, which is the first reason for the European Policy wind to cause the" typhoid fever "situation of Chinese photovoltaic enterprises. The photovoltaic industry is famous for" made in China " "However, they should follow the pulse of European policies. Some photovoltaic enterprises are facing the fact that they can't bear to marry for the economic development of other countries, and are bound to try their best to get rid of external constraints. This is also the deeper reason why 21% of the enterprises in the survey compete to expand the American and Asian markets, regardless of many favorable factors in the U.S. market.
the Asian photovoltaic market centered on China affects the economic channels of the global photovoltaic industry, and its market potential is by no means inferior to that of the United States It is known as the world's most potential photovoltaic market. Especially under the strong impetus of the 12th Five Year Plan, the Chinese market has shown an unprecedented momentum of development. For some enterprises, turning to the domestic market to seize the first opportunity can avoid all kinds of pressures brought by opening up foreign markets, and achieve double results with one stroke, which is also the original intention of the 16% of enterprises to make choices. But after all, the domestic market is still immature, and the passive position makes the development of China's photovoltaic market not plain sailing. Domestic enterprises are looking forward to accelerating the development of the domestic photovoltaic power generation market through policy guidance as soon as possible. Therefore, before the policy is clear, photovoltaic enterprises that decide to take China as the main market should be prepared to survive the cold wave in early spring
51% gave speeches on the tasks and prospects of the development of the new material industry, the 20-year history and prospects of China's wood plastic industry, and the ecological reconstruction of China's wood plastic industry. The other 14% were "dismissive" of the current three main markets, which was inevitably unimaginable. In fact, this choice cleverly made use of the double-sided nature of the "cold market". Its desirability is mainly reflected in the following two aspects: 1 These regional industries have few entrants and less competitive pressure. Enterprises can adopt the way of multi regional and multi-point layout to make up for the defect of small demand in fixed regions; 2. The policies and markets of local governments divided into districts and cities are relatively stable
it can be seen that no matter 21%, 16% or 14% of the small proportion, they are trying to get rid of the suppressed status quo and make positive preparations for opening up a broader market
32% of enterprises adhere to the original position of the European market
from the analysis of the current situation of 32% of enterprises, trying to avoid risks is the main reason why they choose to stay in the European market, which also confirms the inappropriateness of their large-scale entry into new markets. Just recently, Germany decided to cancel the subsidy reduction proposal to alleviate the pressure of power shortage caused by the nuclear ban, which also gave enterprises a chance to breathe. Although some industries claim that this may be a temporary concession to temporarily alleviate the market hunger, and then the policy subsidies will continue to be reduced, it also makes the enterprises adhering to the European camp have the passion to rush into gas again: Although the markets in North America and Asia are expected to rise rapidly, the European photovoltaic market may still be the world's largest photovoltaic market in the future, and now the suppression of prices is also to further stimulate demand Long term consideration of cost reduction
experts at Guangzhou Photovoltaic Exhibition suggest
first, it is not wise for some enterprises to turn sharply to the new market. Blindly following the trend will bring down an enterprise. Due to the influence of economic level, consumption concept and other factors, there are great differences in regional markets. Take the United States and Europe as an example: Europe has a strong awareness of energy security and has always supported the use of safe renewable energy, and the supply and demand sides hit it off immediately; The growth prospects of the U.S. market and the stability of laws and regulations are very attractive, but in sharp contrast to Europe's strong environmental awareness is its sensitivity to price, which is likely to make it difficult to achieve the desired state in the next few years. Therefore, it is not easy to quickly open up the situation. We should act according to our ability. After all, the investment needed to open up new markets is not something that any enterprise can afford
II. At present, the global photovoltaic market is in the period of adjustment. Before the emergence of new demand factors in the photovoltaic market, the overall price reduction is also the main driving force of sales growth. Now the global photovoltaic market is waiting for the continuous decline of prices to bring new demand inflection points. In order to seize the commanding height of the global market, a new round of battle between photovoltaic enterprises has begun. At this stage, enterprises should strictly analyze the market and formulate appropriate market strategies. Although this process is difficult for some photovoltaic enterprises, don't give up the broad market prospect easily